Ever tire of your email address being in such high demand? In a dramatic reversal of roles, we as customers, are constantly asked to give away our details, for often what feels like not much in return - newsletter sign-ups, offer codes, or even to receive a receipt. These nuggets of data are priceless for businesses, and often a necessity for existing in today's digital age. But with a take, take culture it pays to give back to customers, and more than likely, take them by surprise by gifting them a physical promotional product.
Gone are the days (well nearly - we can still source them for you) of old-school marketing gifts - we're looking at you googly-eyed Message Bugs - as the options for branded gifts have expanded, and diversified, massively. Products which help showcase a business's eco credentials have become highly sought after and we are amazed by the innovations which continue to come onto the market. In the last few years, we have introduced eco-friendly promotional products including sustainable, or recycled, materials across our printed gift options, along with Organic Cotton options in our Printed Apparel, and Seed Papers for business cards and flyers.
With decades of experience between our staff, we have the know-how to guide you through the best promotional print options. We understand that the conflict of print Vs digital is often played out in marketing meetings - for that reason we've listed some of the key considerations to help bolster print's corner and persuade key decision-makers. However, once actioned, print can most definitely stand up for itself.
Low Environmental Impact : Digital marketing has often been seen as a greener option, but recent estimates have placed online advertising at using somewhere between 10-20% of the total energy consumption for running the entire internet. With a lot of this going unread or ignored, digital marketing doesn't quite live up to the 'green' image which we were initially led to believe. With that in mind, it's time to reassess promotional products and be confident in the more environmental choices available. Gifting eco-conscious options including those made from waste products (see our branded notebooks made with the leftovers of apple processing), recycled plastics or biodegradable materials - you can be sure of a reduced environmental impact. Couple this with a product which would likely have been bought anyway, and you're simply replacing an item with a more sustainable (and branded) one - the ultimate gifting goal!
Customer Preference : Bypass throwaway culture by providing customers with products they want to receive - something which is going to be used won't go to waste. The impact of gifting a more eco-conscious product will be felt widely, a successful marketing campaign and impressed customer base along with increasing the visibility of eco-conscious consumerism - the planet will be thanking you too! Choosing more sustainable product options will help boost a positive impression of your company, or brand, on every use.
Increased Brand Exposure : Ordering a promotional product which is going to receive repeat use will guarantee increased brand exposure through circulation among customers and potential clients, resulting in heightened brand visibility. Get the design right and your customised tote bag, water bottle, pen etc. could become your recipient's go-to for everyday use. Think of the stories your customised travel cup could tell - all the people and places it has seen (and has been seen by). These organic marketing benefits are hard to replicate by any other means. Not only is your logo and brand name being seen, but the recipient will be actively promoting eco-conscious consumerism (and your brand's link to it) simply by being seen with a reusable or sustainable product. Again, no other marketing strategy can deliver results like these - not on cost or with such a reduced environmental impact.
Enhanced Brand Loyalty : Distributing promotional products can foster a sense of loyalty among customers, as these items serve as tangible reminders of your brand, leading to repeat business and positive word-of-mouth marketing. And, as mentioned earlier, there is a growing preference for products which are sustainable or eco-friendly - if you're able to demonstrate to your customers, or clients, that environmental considerations factor into the running of your business, you will be boosting their confidence in your brand and with it, returning custom.
Budgeting Considerations : A digital marketer may try to persuade you otherwise, but there will always be a place for printed promotional items (flyers and brochures too!). When it comes to online, we're told that consistency is key - consistent posting, advertising and emailing, in other words constant, and often repetitive, messaging. As impressions are fleeting, businesses are told of the necessity of being seen (at all times). The upkeep of this is costly and time-consuming. A pen, on the other hand, printed with your logo, will be passed around the office, handed to a client's client, accidentally left on a train and picked up by a passerby. In terms of longevity, it will outperform any digital ad or boosted social post (of course, we only source the highest-quality promo items). The power of physical items can never be underestimated, nor can a human desire to have and to hold things - and for that reason, promotional gifting will always pay its way with any marketing allocation.
Our range of eco-friendly promotional products include eco-tech gadgets (Power Banks and Wireless Chargers), recycled Pens, SeedSticks, Eco Bags and more - contact our team for more information and make your next client or promotional gift eco-friendly.
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